Overview
Naturals Salon is a major hair and beauty salon chain founded in 2000 with the mission to redefine professional grooming and beauty services in India. It has grown from a single salon in Chennai to an extensive network of 800+ salons across 20+ states in India, offering a wide range of services for men and women.
History & Growth
- 2000 – Conceptualized with a vision for modern, professional beauty care.
- 2006 – First franchise salon opened in Chennai, kickstarting rapid expansion.
- 2011–2025 – Milestones include over 100, 250, 500, and 700+ salons at various stages of growth, brand ambassadors like Genelia D’Souza and Kareena Kapoor, and international expansion into the Middle East and Singapore.
- 2025 – Surpassed 800 locations, marking significant national and global reach.
Services
Naturals offers a comprehensive range of salon and beauty services including:
- Haircuts, hair spa, coloring, treatments
- Skin care (facials, advanced skincare)
- Body treatments, massages
- Bridal & pre-wedding grooming
- Nail care (through sub-brand Nails n’ Beyond)
- These are designed for both men and women and delivered with professional stylists and quality products.
Innovation & Expansion
- Training Academy: Launched to standardize training and quality across salons.
- New Concepts: Expanded services like Beauty and Experience and Happy Ft for holistic care.
- Global Presence: Extended operations to the Middle East and Singapore.
- Future Vision: Aims to reach 3000 salons and create 50, 000+ jobs by 2029 under Naturals 3.0, leveraging tech for personalized beauty experiences.
Business Model
- Franchise-driven growth has been a core strategy, supporting entrepreneurs with training, marketing, and operational support.
- Focus on quality, hygiene, and professional care while making services accessible across urban and smaller cities.
Recent Developments
- Naturals launched a D2C skincare brand called NXTFACE targeting younger customers, with AI-driven product recommendations and plans for wide distribution online and offline.
- They’re testing home beauty services in cities like Bengaluru to keep up with market trends and increasing demand for at-home services.