New Amarjothi Finance is a private non-banking finance company branch located at No.118, 37C, Polur Road, Vengikkal, Tiruvannamalai, Tamil Nadu 606604, India. It operates under the wider network of Gowtham Amarjothi Finance Private Limited, a regional loan and microfinance provider serving Tamil Nadu communities since the 1990s.
Background and Ownership
Founded originally as a small lending initiative in Cheyyar, Gowtham Amarjothi Finance grew into a registered private limited company in 2010. Its Tiruvannamalai branch, known locally as New Amarjothi Finance, extends the group’s services to clients across Vengikkal and neighboring districts. The firm focuses on accessible credit for small traders, wage earners, and local entrepreneurs often excluded from mainstream banking.
Services
New Amarjothi Finance provides a range of short- and medium-term financial products:
- Personal loans for salaried and self-employed individuals.
- Loans against property and mortgage funding for business expansion.
- Business and educational loans tailored to micro-enterprise and student needs.
- Daily, weekly, and monthly repayment microloans designed for vendors and laborers.
- Chit fund access through affiliated brands such as Arungarai Amman Chits.
Operations and Approach
The company emphasizes fast loan disbursal—often within six hours for verified customers—minimal paperwork, and transparent repayment structures without hidden charges. By maintaining systematic record-keeping and localized service, the Tiruvannamalai branch supports financial inclusion across semi-urban and rural areas.
Corporate Context
Gowtham Amarjothi Finance Private Limited is registered under the Ministry of Corporate Affairs, India (CIN U65923TN2010PTC078195) and headquartered in Cheyyar, Tiruvannamalai District. Its network exceeds 50 branches, with more than 80, 000 customers and several sister concerns including Goodwill Finance and Arungarai Amman Finance.