Toni & Guy
Toni & Guy is a British international hairdressing and salon brand founded in 1963 by brothers Giuseppe (Toni) and Gaetano (Guy) Mascolo. Known for merging high fashion with professional hairstyling, the brand has grown from a single London salon into one of the largest independent salon networks globally, symbolizing creativity and innovation in modern hairdressing.
Key facts
- Founded: 1963, Clapham, London
- Founders: Toni Mascolo and Guy Mascolo
- Headquarters: London, United Kingdom
- Global reach: 650+ salons in 38 countries (2023)
- Subsidiary brands: label.m professional haircare, essensuals
Origins and growth
The Mascolo brothers, trained by their father Francesco, established Toni & Guy during a cultural shift in 1960s London. Their unisex, fashion-forward approach to styling broke from traditional salon norms and quickly attracted attention. Expansion through the 1970s–1990s included new salons, education academies, and an early move into franchising—helping Toni & Guy become a household name across Europe and beyond.
Fashion and brand partnerships
Toni & Guy has maintained close ties to the fashion industry, serving as the Official Partner of London Fashion Week since 2004. Its session teams style runway shows for leading designers such as Giles Deacon, Mary Katrantzou, and JW Anderson, reinforcing the brand’s image as the “fashion-led hairdresser.”
Education and innovation
Education remains central to Toni & Guy’s philosophy. Its Academies operate globally, training thousands of professionals annually in cutting, coloring, and creative techniques. The company pioneered video-based education and later launched digital platforms such as the Toni & Guy Digital Academy and The Learning Hub, extending its reach in the digital era.
Legacy and recognition
Toni & Guy’s artistic teams have received over 85 British and 150 international hairdressing awards, making them among the most decorated in the industry. Co-founder Toni Mascolo was honored with an OBE in 2008 for his contributions to British hairdressing. Under Global Creative Director Cos Sakkas, the brand continues to innovate, blending artistry with technical precision as it marks more than 60 years of excellence.